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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they [...]

By |2018-07-06T12:54:43-05:00April 17th, 2014|Business advice, SEO|Comments Off on Is Search Engine Submission Necessary?

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor [...]

By |2018-07-06T12:49:28-05:00April 17th, 2014|Advanced SEO Techniques, Online marketing, SEO|Comments Off on The Importance of Anchor Text in Back-links
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