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Sales Funnel Audits and Benchmarks

     One of the things companies need to do is audit their sales funnel: below is an example of how you should benchmark your top vs. the average salesperson's performance. In this example, it appears that the average salesperson will outperform the top salesperson-an audit however would reveal that the best sales representative converts better [...]

By |2021-08-08T19:01:03-05:00April 17th, 2014|Business advice|Comments Off on Sales Funnel Audits and Benchmarks

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor [...]

By |2018-07-06T12:49:28-05:00April 17th, 2014|Advanced SEO Techniques, Online marketing, SEO|Comments Off on The Importance of Anchor Text in Back-links
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