Very excited to be speaking at an organization near and dear to me, the Product Development and Management Association. My first article on the topic –the use of Root Cause Analysis –was published in the March 2011 edition of the PDMA’s “Visions” magazine. I will be the Keynote speaker at the 2015 PDMA Annual Conference on Tuesday November 10th, from 8:30 to 9:30 am at the DisneyLand Hotel in Anaheim California.  Join me and some of the industry’s greatest masterminds at the birthplace of tremendous innovation, Disneyland®, on November 7-11.