WHO WE ARE
The Principal, Alex Edsel, has over twenty years of experience with B2B and B2C markets. He is also the author of two business books: “Breaking Failure” by Financial Times Press and “Trackable” by Kalex Co. The tracking, and failure mitigation best practices used by our agency, are based largely on the techniques outlined in both books.
WHAT WE DO
We work with companies with over $50 million dollars in annual revenue. The reason is because conversion optimization works best when there is sufficient website traffic, order volume, employees that can implement the recommendations, and the company wishes to undertake lead generation initiatives (e.g., advertising).