Your Lead Generation Efforts are an Illusion… if your company is not “Brilliant at the Basics“

Companies must first address and improve the “basics”–before spending on customer acquisition initiatives (e.g., advertising)–by conducting & implementing:

  • A website & lead generation audit
  • Tagging & tracking every activity to conversion
  • Conversion Optimization
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  • A Low-Risk Agency Model

  • We do not take client work, unless we believe we can generate a Positive ROI

  • Find out about our Unique Engagement & Billing Process

WHO WE ARE

The Principal, Alex Edsel, has over twenty years of experience with B2B and B2C markets. He is also the author of two business books: “Breaking Failure” by Financial Times Press and “Trackable” by Kalex Co. The tracking, and failure mitigation best practices used by our agency, are based largely on the techniques outlined in both books.

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WHAT WE DO

We work with companies with over $50 million dollars in annual revenue. The reason is because conversion optimization works best when there is sufficient website traffic, order volume, employees that can implement the recommendations, and the company wishes to undertake lead generation initiatives (e.g., advertising).

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HOW WE WORK

To minimize customer risk and respect your time, we have a 4 step engagement process. The first step will determine if our model is right for you and if our process can generate a positive ROI.

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